Kit charges you based on how many subscribers you have and recently raised prices up to 4x. We charge $1 per 1,000 emails with unlimited subscribers and no monthly fees.
Three reasons Email Marketing Pro is a smarter choice for your email marketing.
Kit charges $39/mo for just 1,000 subscribers and scales up from there. We never charge for subscribers, no matter how many you have.
Kit starts at $39/mo and scales to $199+/mo as your list grows. With us, there's no monthly subscription you only pay when you send.
Kit resets your monthly email quota at the end of each billing cycle. Our credits never expire use them whenever you're ready.
Real scenarios showing what you'd pay with Kit vs Email Marketing Pro.
| Scenario | Kit | Email Marketing Pro | You Save |
|---|---|---|---|
| 1,000 subs, 4K emails/mo | $39/mo | $4 | 90% |
| 3,000 subs, 12K emails/mo | $59/mo | $12 | 80% |
| 5,000 subs, 20K emails/mo | $89/mo | $20 | 78% |
| 10,000 subs, 40K emails/mo | $119/mo | $40 | 66% |
| 25,000 subs, 100K emails/mo | $199/mo | $100 | 50% |
Kit pricing based on Creator plan rates (monthly billing). Email Marketing Pro pricing: $1 per 1,000 emails with no monthly fees.
An honest look at what each platform offers.
| Email Marketing Pro | Kit | |
|---|---|---|
| Unlimited subscribers | check_circle | Tiered, 1Kâ100K+ |
| Drag & drop builder | check_circle | Basic editor |
| Custom sending domains | check_circle | check_circle |
| Real-time analytics | check_circle | check_circle |
| Credits never expire | check_circle | N/A Monthly reset |
| Branding removed | check_circle | Paid plans only |
| Monthly fees | $0 | $39â$199+/mo |
The sticker price is just the beginning. Here's what Kit doesn't make obvious.
In September 2025, Kit significantly raised prices for many existing customers with little warning. Some reported paying up to 4x their previous rate.
Detailed analytics and subscriber scoring are only available on the Creator Pro plan at $79+/mo. Basic plans get minimal reporting.
As your subscriber list grows, Kit automatically increases your monthly bill at each tier. There's no cap and no warning before the next jump.
Kit's free plan is limited to just 1 automation and 1 email sequence barely enough to get started before you're forced to upgrade.
See what you'd actually pay each month in common sending scenarios.
Yes. Email Marketing Pro offers unlimited subscribers with no monthly fees you only pay $1 per 1,000 emails sent. Unlike Kit's subscriber-based pricing that starts at $39/mo, our pay-per-email model means you never pay for contacts sitting on a list. All features drag & drop builder, custom domains, analytics, and tracking are included at no extra cost.
Yes. You can export your contacts from Kit as a CSV file and import them directly into Email Marketing Pro. All contact fields, email addresses, and names will be preserved during the import process.
We charge per email sent, not per subscriber stored. Kit charges based on how many contacts you have and recently raised prices up to 4x for existing users. With Email Marketing Pro, you only pay when you actually send. No monthly fees, no subscriber tiers, no surprise price hikes.
Kit offers built-in landing pages, forms, digital product commerce (selling ebooks, courses, etc.), tip jars, creator-focused automation workflows, and subscriber scoring. Email Marketing Pro focuses on core email marketing: building, sending, and tracking campaigns at the lowest possible cost.
See how Email Marketing Pro stacks up against other email marketing platforms.
Subscriber-based pricing starting at $13/mo. Charges for inactive and unsubscribed contacts.
Volume-based pricing with hidden add-ons and extra charges for marketing features.
Subscriber-based tiers from $12/mo with premium features locked behind expensive plans.
Subscriber-based with strict send limits. Lite plan caps at 2,500 emails per month.
Create your free account and start sending emails at $1 per 1,000. No monthly fees, no subscriber limits, no surprise price hikes.
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